Emission assessment by Ruminati enables participating producers to better understand their emissions profile and explore practical reduction strategies.

The collaboration reflects a growing interest in industry-led climate action and data informed decision making.

It’s an important step towards embedding sustainability into red meat supply chains at scale.

Ruminati began with a simple idea: to create something better for producers when it comes to tracking on-farm emissions. Founded by farmers Bobby Miller and Will Onus, alongside tech expert Peter Leihn, Ruminati was built on the belief that emissions management could be easier, smarter, and more accessible.

With input from respected industry experts such as Professor Richard Eckard, Dr. Robert Banks, and Richard Rains, Ruminati developed a tool that puts producers first — making emissions tracking straightforward and intuitive. Its emissions calculator and reduction planner help producers, feedlotters, and processors easily manage their emissions data.

Ruminati also enables secure, streamlined data sharing, allowing users to collaborate with corporate partners and support industry-wide action. Backed by experts and supply chain leaders, Ruminati remains grounded in the needs of producers. Built by people who live and understand the agricultural industry, its tools are user friendly, efficient, and designed for real world impact.

Driven by the values of collaboration, service, proactivity, and respect, Ruminati helps turn emissions data into opportunities for growth and sustainability.